Gelatin Labs

Problem

Gelatin Labs offers custom solutions for both amateur and professional photographers. They sell these services on their website using an e-commerce model.


Despite providing services that receive 5-star ratings, their sales were significantly lower than industry standards.

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Diagnosis

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Audit

We conducted an audit using both quantitative and qualitative information. The audit results can provide valuable insights for Gelatin Labs to make informed decisions and improve their business operations.

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Insights From Audit

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Competitive Analysis

We conducted a thorough competitive analysis to assess Gelatin Labs' position in the market relative to its competitors. This type of analysis involves extensive research and evaluation of the competition in a specific market to gain a better understanding of the industry and the company's position within it. The results yielded valuable insights for Gelatin Labs to enhance their offerings and maintain competitiveness in the market.

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Insights From Analysis

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Implementation

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User Persona

After collecting data from stakeholders, users, audits, and the market, we began synthesizing and grouping it into patterns. We also analyzed user personas to gain a better understanding of our potential target audience and propose more refined solutions.

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Designing A Responsive Interface

About 71% of Gelatin Labs' audience accesses the website using mobile devices, while approximately 28% use desktops. To cater to all device sizes, we have ensured that the website works seamlessly, making it easier for users to place orders from anywhere.

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Design System

We introduced colors, typefaces, and components that embody the "friendly and approachable" voice of Gelatin Labs.

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Final Design

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Mobile Responsive Screens

Over 70% of Gelatin Labs' audience uses mobile devices. Therefore, it is crucial to optimize the website to display and function properly on screens of various sizes, including mobile phones and tablets. By implementing a mobile-responsive design, customers will be able to navigate the site easily and make purchases without any issues.

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How We Solved For The Problems

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Solved For Our Two Target User Groups

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Problem

Amateur photographers preferred not to customize their services extensively.

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Solution

We have designed a checkout flow that caters to both amateur and professional photographers, offering varying levels of customization based on their needs.

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Result

This resulted in a simpler customisation process for both target groups. We observed that more users were relying on the simplified flow because it was more helpful.

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Designed A Seamless Checkout Flow

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Problem : 3+ Minutes To Customise

The previous designs included illustrations and visual cues for each step, assuming that this would simplify the customization process for the user.

However, this approach ended up making the page heavy and placing an additional cognitive burden on the users.

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Solution : Customisation takes <1.5 minutes

We redesigned the customization flow using drop-downs instead. Drop-downs provided concise information and were easier to understand.

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Result

Switching to the drop-down approach made the page lighter and reduced information overload for the users.

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Execution

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Releasing In Parts

After an extensive process of strategizing, brainstorming, and designing, we develop and release small versions of the website. This approach allows us to track the features being released and gives us time to understand and analyze how users are interacting with those features. Based on these insights, we design the next plan of action.

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Regular Quality Assurance Tests

After launching a new version of the website, we perform thorough quality assurance tests to ensure that the developed product aligns with the intended design.

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Post Result Analysis

• We regularly use Microsoft Clarity and Google Analytics to track user behavior on the website.
• Session recordings are particularly helpful in identifying sections of the website where users encounter issues. This allows us to devise and implement appropriate correction strategies.

• Google Analytics assists us in monitoring drop-offs, bounce rates, and incoming traffic. These insights provide a better understanding of user behavior and what resonates with them.

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Result

Switching to the drop-down approach made the page lighter and reduced information overload for the users.

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Results

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Increased Conversions

Our diagnosis and execution on the website resulted in increased conversions and reduced drop-offs within the first month of going live.

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Improved Website’s Speed By 3x

We increased the website's performance by almost 3 times through technical optimization and improved design architecture. This ensures that the website loads much quicker, reducing drop-offs.

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Weekly Updates

We conduct weekly update calls with clients and the entire team to discuss current plans of action and next steps. This helps clients track progress and ensures that we are aligned with their business goals.