Book a call w/ Harsh (Founder @ Minute Creative)
Want Help To You Grow Your Business?
Get Started
harsh makwana ceo/founder of minute creativeA team of minute creative sitting around a laptop.
view Project

Gelatin Labs

Gelatin Labs is a family-owned photo development lab based in New Jersey, USA. They specialize in providing a wide range of photographic solutions for photographers of all skill levels.

UX Strategy
UX Design
Website Design
No items found.
No items found.
No items found.
No items found.

Problem

Gelatin Labs offers custom solutions for both amateur and professional photographers. They sell these services on their website using an e-commerce model.


Despite providing services that receive 5-star ratings, their sales were significantly lower than industry standards.

Diagnosis

Audit

We conducted an audit using both quantitative and qualitative information. The audit results can provide valuable insights for Gelatin Labs to make informed decisions and improve their business operations.

Insights From Audit

Competitive Analysis

We conducted a thorough competitive analysis to assess Gelatin Labs' position in the market relative to its competitors. This type of analysis involves extensive research and evaluation of the competition in a specific market to gain a better understanding of the industry and the company's position within it. The results yielded valuable insights for Gelatin Labs to enhance their offerings and maintain competitiveness in the market.

Insights From Analysis

Implementation

User Persona

After collecting data from stakeholders, users, audits, and the market, we began synthesizing and grouping it into patterns. We also analyzed user personas to gain a better understanding of our potential target audience and propose more refined solutions.

Designing A Responsive Interface

About 71% of Gelatin Labs' audience accesses the website using mobile devices, while approximately 28% use desktops. To cater to all device sizes, we have ensured that the website works seamlessly, making it easier for users to place orders from anywhere.

Design System

We introduced colors, typefaces, and components that embody the "friendly and approachable" voice of Gelatin Labs.

Final Design

Mobile Responsive Screens

Over 70% of Gelatin Labs' audience uses mobile devices. Therefore, it is crucial to optimize the website to display and function properly on screens of various sizes, including mobile phones and tablets. By implementing a mobile-responsive design, customers will be able to navigate the site easily and make purchases without any issues.

How We Solved For The Problems

Solved For Our Two Target User Groups

Problem

Amateur photographers preferred not to customize their services extensively.

Solution

We have designed a checkout flow that caters to both amateur and professional photographers, offering varying levels of customization based on their needs.

Result

This resulted in a simpler customisation process for both target groups. We observed that more users were relying on the simplified flow because it was more helpful.

Designed A Seamless Checkout Flow

Problem : 3+ Minutes To Customise

The previous designs included illustrations and visual cues for each step, assuming that this would simplify the customization process for the user.

However, this approach ended up making the page heavy and placing an additional cognitive burden on the users.

Solution : Customisation takes <1.5 minutes

We redesigned the customization flow using drop-downs instead. Drop-downs provided concise information and were easier to understand.

Result

Switching to the drop-down approach made the page lighter and reduced information overload for the users.

Execution

Releasing In Parts

After an extensive process of strategizing, brainstorming, and designing, we develop and release small versions of the website. This approach allows us to track the features being released and gives us time to understand and analyze how users are interacting with those features. Based on these insights, we design the next plan of action.

Regular Quality Assurance Tests

After launching a new version of the website, we perform thorough quality assurance tests to ensure that the developed product aligns with the intended design.

Post Result Analysis

  • We regularly use Microsoft Clarity and Google Analytics to track user behavior on the website.
  • Session recordings are particularly helpful in identifying sections of the website where users encounter issues. This allows us to devise and implement appropriate correction strategies.
  • Google Analytics assists us in monitoring drop-offs, bounce rates, and incoming traffic. These insights provide a better understanding of user behavior and what resonates with them.

Result

Switching to the drop-down approach made the page lighter and reduced information overload for the users.

Results

Increased Conversions

Our diagnosis and execution on the website resulted in increased conversions and reduced drop-offs within the first month of going live.

Improved Website’s Speed By 3x

We increased the website's performance by almost 3 times through technical optimization and improved design architecture. This ensures that the website loads much quicker, reducing drop-offs.

Weekly Updates

We conduct weekly update calls with clients and the entire team to discuss current plans of action and next steps. This helps clients track progress and ensures that we are aligned with their business goals.

CREDITS
Megha Nagar (Official Partner at Minute Creative)
work while at Confetti Design Studio
Website
Next Steps

Book a call w/ Harsh (Founder @ Minute Creative)

Want Help To You Grow Your Business?

Book a Call

They Love Us

Proven track record of delivering outstanding products that meet the needs of the users, as well as the business goals of the company. Their ideas played a pivotal role in launching our product in record time.”

“They have set a new standard for us on how to work with creative professionals. Their loyalty first lies to their client's brand, emotions, and situations, and then to their frameworks and techniques.”

namit oberoy founder of sidebar advisory and indian legal tech

Namit Oberoy

Founder, Sidebar Advisory

“Minute Creative team has a proven track record of delivering outstanding products that meet the needs of the users, as well as the business goals of the company. Their ideas played a pivotal role in launching our product in record time.”

hridesh kapur cto of stockpe

Hridesh Kapur

CTO, StockPe

“We couldn't be happier with the quality of the final deliverables. It's reassuring to work with a team that not only understands our requirements but also supports us in making tough decisions.”

arun srinivsan founder of slarity

Arun Srinivasan

Founder, Slarity

“From the initial ideation stage to the final product, the team was involved in every step. The attention to detail was exceptional, and the final product exceeded our expectations.”

suvam sahoo founder of knox

Suvam Sahoo

Founder, Knox

“The Minute Creative team is full of super creative, organised, good communicators with high analytical skills and they have always over-delivered.”

artjona agolli project manager at indian legal tech

Artjona Agolli

Project Manager, Indian Legal Tech

View More Work

No items found.

Tell Us About Your Requirements

Drop an enquiry below and we will get back to you within 24 hours!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.