Road To 10X

The Challenge

Many freelancers face significant challenges when trying to expand their businesses without prior sales experience. They often lack the necessary skills and knowledge to effectively expand their client base, generate revenue, and expand their business operations. Without proper guidance and resources, freelancers struggle to navigate the complexities of entrepreneurship, limiting their chances of success and growth.


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Solving For It

We designed and built a website for RoadTo10x, which aims to help freelancers scale their businesses with live one-on-one sessions and curated coaching materials. Their program provides personalized guidance and resources based on their needs, allowing them to overcome obstacles and achieve their objectives. With experienced coaches providing valuable insights and a comprehensive library of coaching materials covering a wide range of topics, they give freelancers the tools and support they need to succeed in the competitive freelance landscape, fostering long-term growth and entrepreneurial success.


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Research

We conducted extensive market research to understand the nuances of the freelancing market, identifying common pain points and aspirations. By developing detailed user personas and mapping out user journeys, we gained invaluable insights into our target audience's needs and behaviors.


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Competitive Analysis

We conducted a thorough analysis of our competitors to better understand the market and the services they offer to their target audience. This information allows us to stay ahead of the competition and make informed decisions.

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Ideation

To improve the user experience, we carefully structured the information to make itas useful as possible. Our primary goal was to make it easy for users to find the information they needed while clearly communicating our core message. We aimedto create a smooth and user-friendly experience by focusing on how information is organized and presented. This would enable seamless navigation, as well as easy access and communication of the critical information required to convert trafficinto leads.


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Low fidelity wireframes

Starting with wireframe design, we aimed to test multiple ideas quickly and select the most effective one by weighing the pros and cons of each.


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Style Guide

The style guide outlines the design elements that shape the brand's visual identity. It specifies color palettes, typography, and other visual elements that are tailored to our target audience. By advocating for consistency in the user interface, the guide helps to build a strong brand identity and fosters customer loyalty and confidence.


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Final design

After extensive research, we completed the website design. The design incorporates insights gathered during the research phase, resulting in a website that clearly communicates its USP and offerings to its targetaudience while also building trust with its audience, which leads toincreased conversions.