Unlisted Assets
Unlisted Assets is a leading platforms that makes it easy to buy, sell, and investigate unlisted shares in India. It does this by using technology and intelligence to create a seamless transactional experience.
The Challenge
Unlisted Assets is one of the first few platforms that makes it possible to trade unlisted shares online; these are typically only available in offline markets.
Since the landing page would serve as a trader's initial point of contact with our platform, it was crucial that we persuade visitors to register in order to boost conversions!
How We Did It
We employed our tried-and-tested process, which enabled us to be effective in reaching KPIs that would meet our goals, to complete all of the aforementioned project objectives. For the landing page, both the strategy and the design were under our purview.
Getting started!
To determine the FinTech industry benchmark, we carried out extensive research that included competitor analysis. It involved researching websites like Kraken, SBI NRI, and Robinhood. It enabled us to make more informed decisions about the UX (information architecture, navigation system, etc.) and UI (illustrations, animations, micro-interactions).
The Good Part
Wireframes were created during the ideation stage. Our goals and industry best practices guided the choices we made regarding information architecture and general layout. Building trust with our clients was crucial to persuading them to switch to our platform and bring their unlisted trades.
Making It Real
How We Increased Conversions!
The order in which sections appear on the landing page affects the user's perception of the product. Thus, it was crucial that we carefully select and arrange our information.
They Love Us
“They have set a new standard for us on how to work with creative professionals. Their loyalty first lies to their client's brand, emotions, and situations, and then to their frameworks and techniques.”
Namit Oberoy
Founder, Sidebar Advisory
“Minute Creative team has a proven track record of delivering outstanding products that meet the needs of the users, as well as the business goals of the company. Their ideas played a pivotal role in launching our product in record time.”
Hridesh Kapur
CTO, StockPe
“We couldn't be happier with the quality of the final deliverables. It's reassuring to work with a team that not only understands our requirements but also supports us in making tough decisions.”
Arun Srinivasan
Founder, Slarity
“From the initial ideation stage to the final product, the team was involved in every step. The attention to detail was exceptional, and the final product exceeded our expectations.”
Suvam Sahoo
Founder, Knox
“The Minute Creative team is full of super creative, organised, good communicators with high analytical skills and they have always over-delivered.”
Artjona Agolli
Project Manager, Indian Legal Tech
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