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Chipn

Chipn is a FinTech startup based in India. It automatically saves and invests your money every time you make an expenditure. Chipn aims to expose young adults to investing and educate them about their spending habits.

UX Strategy
UX Design
Mobile App Design
Fintech
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The Challenge

An in-depth design audit was conducted for the existing iOS app tounderstand the information architecture and identify areas for improvement. We highlighted all the issues and assigned them a priority based on effortand impact.

One of the identified issues is that the app was designed using two separate UI design systems. This creates a poor user experience, increases development time, and confuses users. While creating and implementing a consistent design system may take a significant amount of time, it would also have a highly positive impact.

Discover

We conducted in-depth research, including competitor analysis, to understand the industry benchmark for the fintech industry. This research included studying apps such as Cred, Betterment, Groww, Mint, etc.


This research enabled us to make better decisions regarding the user interface (illustrations, animations, micro-interactions) and the user experience (information architecture, navigation system, etc.).

Define

The core feature of the app is its variety of investment methods, which include:


  • One-Time Investment
  • Round-Up Investment
  • Percentage Based Investment
  • Recurring Investment


It is important to ensure a consistent user flow for all investment strategies. This will help users become familiar with these features quickly. The user flow for using these investment strategies is shown above.

Design System

The UI design process began by creating a consistent design system that encompasses various elements such as buttons, typography, color palette, dialogue boxes, and popups.


Additionally, the design system incorporates a light-mode UI with a sea-blue accent, which instills a sense of trust in the mobile app.

UI Design

The UI features colorful custom credit card templates that mimic real credit cards found in the user's physical wallet. Additionally, the core sections of the app, including onboarding and investment strategies, are filled with playful 3-D illustrations. These illustrations follow the latest design trends and make the app more approachable and appealing to Gen-Z users.

CREDITS
Harsh Makwana
While at Confetti Design Studio
Mobile App
Next Steps

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Proven track record of delivering outstanding products that meet the needs of the users, as well as the business goals of the company. Their ideas played a pivotal role in launching our product in record time.”

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namit oberoy founder of sidebar advisory and indian legal tech

Namit Oberoy

Founder, Sidebar Advisory

“Minute Creative team has a proven track record of delivering outstanding products that meet the needs of the users, as well as the business goals of the company. Their ideas played a pivotal role in launching our product in record time.”

hridesh kapur cto of stockpe

Hridesh Kapur

CTO, StockPe

“We couldn't be happier with the quality of the final deliverables. It's reassuring to work with a team that not only understands our requirements but also supports us in making tough decisions.”

arun srinivsan founder of slarity

Arun Srinivasan

Founder, Slarity

“From the initial ideation stage to the final product, the team was involved in every step. The attention to detail was exceptional, and the final product exceeded our expectations.”

suvam sahoo founder of knox

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Founder, Knox

“The Minute Creative team is full of super creative, organised, good communicators with high analytical skills and they have always over-delivered.”

artjona agolli project manager at indian legal tech

Artjona Agolli

Project Manager, Indian Legal Tech

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Chipn: Website

Website
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Stockpe: Mobile App

Mobile App

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