Vibcare Pharma: Healthcare
Vibcare Pharma Pvt. Ltd. is a growing PCD Pharma company in India and is committed to increasing access to high-quality healthcare by developing, producing, and marketing affordable pharmaceutical products in Domestic as well as African, CIS, and South Asian Markets.
- The product section has been completely revamped and now includes the feature to "sort" and "filter" products. Users can now easily slide to view medicines from a specific company.
- A testimonial banner has been added to the homepage, aimed at generating trust among first-time customers.
- A separate page has been created for customers to inquire about and apply for the PCD Franchise, making it easier for them to locate and learn more about it.
- The website's performance has been optimized, resulting in faster loading times.
A website audit was conducted to identify any issues with the interface and the intended user experience. The audit revealed several obstacles that were hindering the company's growth and impeding smooth navigation for customers. Consequently, the audit proved to be extremely helpful in optimizing the website and improving the overall user experience by removing these obstacles.
Insights From Audit
We conducted a comprehensive analysis of our competitors to evaluate Vibcare Pharma's market position relative to other players. This analysis involved a detailed examination of the competition in the industry in order to gain a thorough understanding of both the market and Vibcare's position within it. The findings were highly significant for Vibcare, as they provided valuable insights to improve their offerings and maintain a strong competitive advantage in the market.
Insights From Analysis
Our Information Architecture (IA) approach focuses on organizing, categorizing, and labeling content to make it accessible and durable. The primary goal of IA is to simplify the information hierarchy and help users complete tasks by providing a clear and intuitive structure for the content they are engaging with.
The User Flow for the brand "Vibcare" is designed to offer customers effortless and seamless navigation. It takes into account the customers' needs and their journey on the website, making it easy for them to find the information they require. The user flow guides customers to either send an inquiry to the franchise owner or access the price list from the homepage.
The user flow has been optimized to be intuitive, ensuring that customers can complete their tasks with minimal frustration.
Wireframes & Iterations
Wireframes are used to organize the content and functionalities on a page, taking into account the client's requirements. They establish the basic page structure before incorporating the visual design and content provided. This allows for obtaining client approval for the layout of critical pages and navigation at the beginning of a project. By doing so, both the company and the customers can achieve their desired goals without any difficulties.
Design and Deliver
We have developed a design system that comprises a variety of reusable UI components. This system encompasses all the UI elements and components used throughout the design process, enhancing efficiency and seamlessness. The design system has been implemented to ensure consistency by clearly defining crucial design elements like colors, typography, and spacing. This leads to a consistent look and feel across the screens.
Handoff and QA
After completing the project, it was handed over to the developers for further stages in the development process. We maintain a close collaboration with these developers to ensure the excellence of the product.
The website is currently being developed and will undergo a thorough quality analysis. This process helps to ensure that the end product provides a seamless user experience to the target audience.
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