Vibcare Pharma
Vibcare Pharma Pvt. Ltd. is a growing PCD Pharma company in India and is committed to increasing access to high-quality healthcare by developing, producing, and marketing affordable pharmaceutical products in Domestic as well as African, CIS, and South Asian Markets.
Problem
Solution
- The product section has been completely revamped and now includes the feature to "sort" and "filter" products. Users can now easily slide to view medicines from a specific company.
- A testimonial banner has been added to the homepage, aimed at generating trust among first-time customers.
- A separate page has been created for customers to inquire about and apply for the PCD Franchise, making it easier for them to locate and learn more about it.
- The website's performance has been optimized, resulting in faster loading times.
Website Audit
A website audit was conducted to identify any issues with the interface and the intended user experience. The audit revealed several obstacles that were hindering the company's growth and impeding smooth navigation for customers. Consequently, the audit proved to be extremely helpful in optimizing the website and improving the overall user experience by removing these obstacles.
Insights From Audit
Competitive Analysis
We conducted a comprehensive analysis of our competitors to evaluate Vibcare Pharma's market position relative to other players. This analysis involved a detailed examination of the competition in the industry in order to gain a thorough understanding of both the market and Vibcare's position within it. The findings were highly significant for Vibcare, as they provided valuable insights to improve their offerings and maintain a strong competitive advantage in the market.
Insights From Analysis
Ideation
Information Architecture
Our Information Architecture (IA) approach focuses on organizing, categorizing, and labeling content to make it accessible and durable. The primary goal of IA is to simplify the information hierarchy and help users complete tasks by providing a clear and intuitive structure for the content they are engaging with.
User Flow
The User Flow for the brand "Vibcare" is designed to offer customers effortless and seamless navigation. It takes into account the customers' needs and their journey on the website, making it easy for them to find the information they require. The user flow guides customers to either send an inquiry to the franchise owner or access the price list from the homepage.
The user flow has been optimized to be intuitive, ensuring that customers can complete their tasks with minimal frustration.
Wireframes & Iterations
Wireframes are used to organize the content and functionalities on a page, taking into account the client's requirements. They establish the basic page structure before incorporating the visual design and content provided. This allows for obtaining client approval for the layout of critical pages and navigation at the beginning of a project. By doing so, both the company and the customers can achieve their desired goals without any difficulties.
Design and Deliver
Design System
We have developed a design system that comprises a variety of reusable UI components. This system encompasses all the UI elements and components used throughout the design process, enhancing efficiency and seamlessness. The design system has been implemented to ensure consistency by clearly defining crucial design elements like colors, typography, and spacing. This leads to a consistent look and feel across the screens.
Final Design
Handoff and QA
After completing the project, it was handed over to the developers for further stages in the development process. We maintain a close collaboration with these developers to ensure the excellence of the product.
We Always
Deliver
“Minute Creative's impressive work and responsive team truly stood out to us. They delivered exactly what we needed, and their structured approach made the whole process seamless. We always felt like they genuinely cared about our project and goals.
Mansingh Gadhvi
Founder, GrowthCulture Ventures
“Minute Creative team has a proven track record of delivering outstanding products that meet the needs of the users, as well as the business goals of the company. Their ideas played a pivotal role in launching our product in record time.”
Hridesh Kapur
CTO, StockPe
"Minute Creative's timely deliveries of the promised work were impressive. The team demonstrated excellent and proactive project management skills and consistently completed the promised work on time.”
Srushti Shah
Senior Project Manager, Confetti
“Minute Creative fully understood the requirements to deliver a top-notch site that aligned with our expectations. By following a hands-on approach, the team offered a personal touch when addressing our needs.
Ashutosh Kumar
Principle, Anchayilkumar
“They have set a new standard for us on how to work with creative professionals.”
Namit Oberoy
Founder @Indian Legal Tech
“We couldn't be happier with the quality of the final deliverables. It's reassuring to work with a team that not only understands our requirements but also supports us in making tough decisions.”
Arun Srinivasan
Founder, Slarity
“From the initial ideation stage to the final product, the team was involved in every step. The attention to detail was exceptional, and the final product exceeded our expectations.”
Suvam Sahoo
Founder, Knox
“The Minute Creative team is full of super creative, organised, good communicators with high analytical skills and they have always over-delivered.”
Artjona Agolli
Project Manager, Indian Legal Tech
“Minute Creative was a creative partner that we needed in shaping our vision for what was possible. They delivered on what was requested and often explored beyond to uncover opportunities to make something truly special.”
