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Core Capital: Website

UI/UX : 2023

Core Capital is a one stop solution that offers end-to-end Design, Development and Branding solutions for Web 3.0 brands. The firm started with the concept of a marketing agency and has now evolved as a 360-degree service providing space, that is unique for each of our clients. They help brands create their own cornerstone in today’s rigorous marketplace giving customers an impeccable buying experience.


Being a one stop solution for design, development and branding services for Web 3.0 brands, Core Capital was in need of a website that was easy to update by their marketing team and a design that can help them build authority and position their brand as experts in the industry. The website’s primary goal was to generate leads for their offered services.


To solve the challenges of building authority, our team designed a visually appealing and easy to navigate website that not only showcases their brand and services but also positions them as industry leaders. Displaying positive customer testimonials and reviews on the website helped build trust and credibility with their potential customers which were then converted into warm leads followed up by clear and prominent CTA usage on the website.


Competitive Analysis

We conducted a comprehensive competitive analysis to gain a better understanding of our position in the industry. This analysis involved researching and evaluating our competition in order to determine their strengths, weaknesses, and areas for improvement. The result of this analysis likely provided valuable insights for Core Capital to enhance their offerings, stay competitive in the market, and better serve their clients.

Insights from Analysis


Information Architecture

We carefully organised and structured the information within the website to create an intuitive user experience. The goal is to make it simple for users to quickly find the information they need without any difficulty.

Wireframes & Iterations

Design and Deliver

Design System

Our design style guide details the visual elements, including color and typography, that define the look and feel of our product and brand. Consistent use of these elements creates a recognizable identity and strengthens customer loyalty and trust.

Final Design

The research process led us to the ideal design for the app. Our objective was to create a user-friendly interface that would make navigation effortless. The final design reflects the input and suggestions gathered during research, producing a comprehensive website that satisfies the needs of our customers.


Upon completion of the project, it was transferred to the next phase of the development cycle, which was handled by our development team. To ensure the final product meets our standards, we will remain in close collaboration with the developers throughout the process. Our aim is to maintain the high quality of the product and ensure it is in line with our expectations.

Next Steps

The website has been developed. The brand aims to provide sustainable kid’s clothing made from natural fibers, which is 100% recyclable. The website can be viewed at: